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Flyers
Flyers represent one of the most
cost-effective forms of advertising and providing information. Distributed at meetings, in public venues
or by conventional mail, a well-designed flyer will attract
potential new clients far better than a 3rd or 4th generation photocopy or a
simple text presentation.
A flyer can also be one of the most cost-effective
forms of advertising for a business of any size. Hirsch Graphics
provides you with a 'master' in Adobe Acrobat™ PDF format. When you
receive the master, you are free to print the file from your PC, or take it the
file to your local copy center to make
as many copies as you want, as often as you need.
Click the small image to show a larger
version in a new browser window. Close that window to return to this page.
| The key to creating a high-quality color flyer is to make sure that even if you do not have the resources to reproduce the information in color, you can also print the finished product in black and white. |
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Certain products demand color. Cosmetics is one such field. Imagine this flyer in black and white, then ask yourself: Do women wear only black and white makeup? |
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Sometimes the nature of the information can be presented in either black and white or color. Each has its advantages and disadvantages.
For low reproduction costs (e.g. using a local copy center), black and white is a good choice when appropriate for presenting a concept.
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Small companies, such as home-based businesses on a limited budget, often prefer black and white for several reasons. Usually their advertising campaigns are 'short run' projects where the cost of a full color layout would be prohibitive.
That doesn't mean, however, that the advertising flyer needs to look home-made or be of poor quality.
A simple original can be printed from your own PC, taken to local copy center, or reproduced professionally by a printing service. Hirsch Graphics supports all these options. |
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When is a flyer not a flyer? When it is a fact sheet! (Or a seminar worksheet, or survey or ?)
This example supports cosmetics presentations and can be reproduced in either color (preferred) or black and white when cost is a consideration. |
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This example was prepared for mass distribution advertising wellness seminars.
Due to budgeting, this client chose the black and white option -- but this flyer is hardly boring!
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This "tear-off sheet" is part of a package of products created and produced by Hirsch Graphics for Project MAHMA, a campaign run by Independent Shaklee Distributors, Jack and Jude Peskusky.
The concept is simple: It is a letter-size poster with small tabs that can be torn off by prospective clients to use later to obtain more information.
What makes this product unique is that each order is personalized with your contact information. The end result is a PDF master you keep on your computer and print out as needed.
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